Massimiliano Poltroni

Descrizione

Advertising, web, social media marketing, SEO, SEM, Graphic design, Mobile App

Curriculum vitae

"Massimiliano Poltroni Address: Via Dell'Imbrecciato 11, 00149 , Rome Date of birth: 04/04/1981 Mob: +39 339 8687645 Email: m.poltroni@hotmail.com Status: It resident Summary After 10 years in the field of marketing, communication, and sales, I've had the possibility to develop and consolidate different professional experiences, working in services companies, IT companies and communication agencies. This has allowed me to acquire and improve the right skills and ability to manage marketing, IT, and internet projects, and very good attitude to manage integrated communication activities. I managed projects in the field of traditional advertising (radio, press, tv), in the Below the line ( Corporate materials, spot), but especially in the field of web marketing and Mobile marketing. I have also acquired the ability to optimally define the best action to create engagement among the various corporate stakeholder, with different tools, depending on the planned investment. Since the beginning of my career I have also demonstrated the ability to manage working groups, both operational and commercial. All the people who have worked with me have always proved eager to do so, and now work successfully in the best italian and international companies. So I am highly proactive and an enthusiastic and supportive team player. I am able to work under pressure, to prioritise workloads and meet deadlines yet keeping a high standard of accuracy and quality in the results. Passionate, dynamic and target oriented, I have excellent interpersonal skills and a very good internet knowledge . Specialties: Digital, Web, Advertising, Communication, Marketing strategies, ICT Solutions, Sales, business relations, Mergers and acquisition, media buying. I am capable of working on my own initiative, and with excellent organisational abilities. I am resourceful, with problem‐solving skills. I am custode service‐oriented, accustomed to working under pressure and dealing with work and clients'needs. Excellent capacity to trade, sales and presentation. Good negotiating skills. Excellent social skills, outgoing personality. Experience Channel Account Manager at Ipercast (part - time contract) June 2013
-
Present (11 months)
-
Business relation with italian careers TLC (Telecom Italia, Fastweb, Wind)
-
Business Development
-
Project Management for software development (Streaming
-
OTT
-
Web TV
-
Web Radio) Owner and Digital Marketing Manager at Brand APP May 2013
-
Present (1 year) Business Development Copywriting Digital marketing projects (web, SEO, SEM, mobile, pr on line, socila) Project management Channel Account Manager at Connexxa s.r.l. July 2011
-
April 2013 (1 year 10 months) Senior Sales Manager
-
Center and South Italy
-
Business Relation with italian careers (telecom Italia, Fastweb)
-
Business Development
-
Public and enterprise progect management
-
Digital marketing strategies
-
Contract agreements with trading partners Major Clients Public
Abbvie (gruppo Abbott)
Ospedale Pediatrico Bambino Gesù
Ospedali Riuniti di Bergamo
Centro Studi di Cardiologia Invasiva
Enpam (Ente nazionale di previdenza e assistenza dei medici e degli odontoiatri)
Istituto Auxologico Italiano
Provincia di Frosinone
Provincia di Grosseto
Comune di Grottaferrata
Comune di Formello
Regione Abruzzo Enterprise
Stenhome Italia
Samarcanda
Fastweb
Telecom Italia
Tecnonet Spa Owner and Director of Client Services at Glam Adv June 2009
-
May 2011 (2 years) Co-founder and Director of client services
-
Business Development
-
Team management
-
Marketing and communication Projects management
-
Marketing planning
-
Copywriting
-
Creative supervision
-
Agreements with italian and foreigns partners, suppliers and dealers Major clients:
-
Formez
-
Executive Service
-
Demeure Hotel Group
-
Autostrade
-
ACI
-
Yoox
-
Rigel Account director
-
Marketing Manager at Ad2sell 2005
-
2008 (3 years)
-
Business Development
-
Team management
-
Marketing and communication Projects management
-
Marketing planning
-
Copywriting
-
Creative supervision
-
Agreements with italian and foreigns partners, suppliers and dealers
-
Co-author of the book ""Ho to advertise to sell"" published by Ad2Sell Major clients:
-
Berlitz lenguage Centres
-
Angelini
-
Grouppo mobe
-
Buonchef
-
Alleanza (gruppo Generali)
-
Corrado
-
Vanoncini
-
Co.i.mar
-
Magazzini Alciati IT Skills Expert user of the most popular application software for MS Office and iOs, Windows and iOs operating system. Internet, open source CMS platforms (Drupal, Joomla, Magento, Wordpress). Adobe CC (Photoshop, illustrator, Indesign). Reporting Platforms for web marketing campaigns. (Google Adwords, MailUp). Publications Come fare Pubblicità per vendere La Feltrinelli May 12, 2008 Authors: Massimiliano Poltroni, Claudio Baiocchi "the first book written and produced based on the experience of an entire advertising agency. For Businessesman or anyone who wants to get closer to advertising, ""How to advertise to sell"" offers practical advice to promote products, services or brand and provides a valuable aid to create effective advertising saving time and money. Courses Independent Coursework Master in graphic design at CEFI institute EMBA at Eidos Communication Languages English (Professional working proficiency) French (Limited working proficiency) Italian (Native) Skills & Expertise Copywriting New Business Development Telecommunications Market Planning Advertising Marketing Strategy Graphic Design Project Management Mobile Devices Account Management Negotiation Online Advertising Marketing Communications Digital Marketing SEO Strategy Business Development SEM Mobile Marketing Creative Direction Marketing Education Università degli Studi di Roma 'La Sapienza' 2004, Business and marketing communication, 2000
-
2004 Liceo Scientifico Leonardo da Vinci - Roma Maturità scientifica, 1995 - 2000 Interests: Singer and author at Nero Smeraldo rock band, jogging, traveling. "

Note

Advertising, web, social media marketing, SEO, SEM, Graphic design, Mobile App