Giorgio Emanuele Sacchetto

Descrizione

"PROFESSIONAL EXPERIENCE OVERALL About 22 years of experience in corporate marketing, trade marketing and domestic sales management, across different FMCG and B2B sectors, in different sales channels: 1. Consumer markets as household cleaning, home detergents, foods (frozen and ambient products), sold to Retail Top Trade. 2. Off-home food products, sold to Ho.Re.Ca and foodservice channels. 3. B2B market (services to companies, as temporary work, communication 'below the line” and technological solutions for promotional and communication projects). Then, about 9 years of experience in: - providing marketing solutions to accelerate the brand awareness and sell out inside the point of sales, in particular using the new technologies like Interactive Virtual Hostess® and augmented reality projects - supporting PMI, to define business plan; to achieve marketing and sales results and to implement the business development programs - supporting National Companies, to solve their structural weaknesses in the sales organization (such as low distribution, uncovered sales areas, and so on) - providing training programs on marketing and management. PERSONAL TRAITS Business focused, positive oriented, proactive with problem solving approach; excellent communication and presentation skills. Ability to analize and identify new opportunities, finalizing strategic direction and moving it into actions and results. Correct, strong and long-lasting personal relationships with collaborators, team staff and partners, always careful to listen and to motivate. OBJECTIVES My professional objectives are the capitalization of previous professional experiences and the opportunity to work on challenging business projects, in stimulating team, providing Business Solution for FMCG and B2B. SPECIALIZATIONS Marketing and Sales experience in multinational companies. Digital marketing. Business development. Negotiation with top trade buyers."

Curriculum vitae

"Business Advisor, Owner SACCHETTO GIORGIO EMANUELE (Impresa individuale). January 2010 - Present. Management consultant and strategic planning of marketing, trade marketing and sales. Supply of services, some examples: - business plan and strategic sales/marketing plan, - business development, - launch of new products lines, - coverage of sales area, - franchising projects - technological and multimedia solutions, providing projects with Interactive Virtual Hostess®, augmented reality and social network marketing. Business Strategy & Business Development Consultant Gruppo DSE (DSE Consulting) March 2004 - Present (8 years 3 months) Milan Area, Italy. Business Solution provider to reduce process costs and increase sales, amplifyng the corporate presence and visibility, through the three Group Divisions: 1.DSE Consulting provides the comprehensive analysis of company needs and analyzes its market area; 2.DIGIsoft System Engineering develops application software and technological tools; 3.DSE Communication implements the tools of communication and marketing. Management Consultant Independent Professional July 2003 - December 2009 (6 years 6 months) Milan Area, Italy Brand management, brand positioning, communication strategy, promotions plan. Business development in B2B market. Marketing coordination for franchising national chain of snack-bar/fast-food, linked with filling station (downstream). Sales and Marketing Director Creativity S.p.A. October 2001 - June 2003 (1 year 9 months) Agency specialized in below the line and retail marketing servicies. Coordination, development and coaching of the Sales Organisation (Accounts Executive), team of 8 people. Coordination of the internal processes towards customer satisfaction, between the creative, production units and commercial team. Coordination of the different locations (Milano, Sommacampagna (VR), Roma). Direct relationship with top clients. Direct reference to the Board of Director. Sales and Marketing Director Quanta Lavoro Temporaneo S.p.A. October 2000 - August 2001 (11 months) Achieved results: - 70% sales growth compared with same last year quarter - 9 new Branches opened in 3 months (previous network was 20). These represent 12% of the total growth - Supervision on 88 people, with 4 area managers and 2 category managers Sales Director, Project Leader HJ Heinz
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Public Company; Food & Beverages industry May 1994 - September 2000 (6 years 5 months) 3. 01/1998 - 09/2000, Arimpex Industrie Alimentari s.r.l. (Heinz Foodservice), Rovereto TN
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Sales Director - Merger and integration of 2 different sales force (Arimpex and Dega) - Sales increased from 55 to 82 billions £ (+49%) in two years - Receivables decreasing - 68 new commission agents inserted on the uncovered areas - 220 agents and 18 indirect area managers Supervision - Better Heinz products sales breakdown from 23% to 45% on the total, with consequent contribution improvement 2. 01/1997- 12/1997, Plasmon Dietetici Alimentari S.r.l. (Heinz-Italy) Milano Project Leader in staff at Sales & Marketing General Manager for three strategic projects: - Mareblu project: Mareblu s.r.l. (Seafood company) commercial integration into Pla.D.A. S.r.l. - Alternative channels project: research and analysis for alternative new channels about baby food products - Non Food accessories project: innovative items, complementary to infant feeding products 1. 05/1994
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12/1996, Plasmon Dietetici Alimentari S.r.l. (Heinz-Italy) Milano Grocery Sales Directory - Average Sales increase about 6-7% per years - Sales network re-engineering (from geographical approach to customer approach) and consequent headcounter reduction (from 160 to 95 people) - Sales force efficiency improvement (fixed costs saving) - Effectiveness improvement (average sales turnover per employee from 3.2 to 5.6 blls £) Trade Marketing Manager ice-cream and frozen division (Italgel, operative Company ex SME) Nestlé
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Public Company; Food & Beverages industry May 1990 - April 1994 (4 years) - In charge of the definition of the trade marketing strategies - Top Organized Trade planning and management - Direct relationship with top trade clients (national chains and organized distributors) in key negotiations and coordination for local negotiations - Sales organization with 3 National Key Accounts, 18 Regional Accounts e 2 channel managers. Marketing, Trade Marketing, National Account Reckitt Benckiser
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Public Company; Consumer Goods industry January 1986 - April 1990 (4 years 4 months) 4. January 1990: National key account for top trade 3. In 1989, for six months, field sales experience in Piemonte, as regional key account for the local top customers (Metro, Conti, Garosci, Città Mercato) 2. From marketing to sales in October 1988, as sales director assistant and trade marketing manager to coordinate the marketing actions towards Top customers. 1. Calfort Brand Manager, responsible for Brand management, brand positioning, communication, promotions plan. Product Manager, Group Product Manager Mira Lanza S.p.A. May 1984 - December 1985 (1 year 8 months) 2. From January 1985 promoted Group Product Manager for Tenderly complete line, and for a new disposable product line (carta a secco). 1. Product manager, responsible for Tenderly Brands (hygienic paper and disposable items). - Tenderly Marketing Plan and activities, such as brand positioning, communication, promotions, pricing, forecast. Marketing Supervisor 3M Italy
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Public Company; Mechanical or Industrial Engineering industry June 1981 - April 1984 (2 years 11 months) - Marketing coordinator and supervisor for household cleaning, home stationery, do it yourself products lines. Responsible for products management, communication, sales promotions activities, exhibitions."

Note

"Progetti INTERACTIVE VIRTUAL HOSTESS® September 2010 to Present Gruppo DSE (DSE Consulting) - It is an innovative solution for interactive communication with target - It allows to engage the target attention, optimizing the results of activities such as: promotional campaigns, product launches, contests, mall events. It could be also an interactive information and welcome point - - Strong emotional impact, it can have different shape: person, avatar, cartoon ..... always personalized, and always unique, for involving in the 'One to One' communication ROAD CAFÉ FRANCHISING October 2002 to April 2008 Independent Professional Marketing project for fast food franchises chain, linked to the fuel service stations of the oil company IES."