Temporary Export Manager: what is it?

What is, or rather who is the Temporary Export Manager, also known by the abbreviation of TEM or T.E.M.?

The meaning of the term Temporary Export Manager, translated into Italian, is "Temporary Export Manager".

It is easy to understand how the very concept of Temporary Export Manager or Temporary Export Management goes hand in hand with that of internationalization of small and medium-sized enterprises (SMEs) and, consequently, also with Made in Italy. This professional figure, already highly sought after and destined to become increasingly important in the years to come, is one of the key players in the broader concept of exporting Italian products abroad.

Currently, Italy is still the tenth exporter country in the world. In practice, this means that only nine nations around the planet export more than ours, out of the roughly 190 that are taken into account in international statistics. These few figures already allow us to understand how the figure of the Temporary Export Manager fits into an area of ​​extreme importance for all Italian companies, including SMEs - often mistakenly convinced that they cannot operate outside national borders due to their small size. .

Thanks to an increasingly growing culture in terms of internationalization, the Temporary Export Manager is located in that gap between typically Italian production excellence and its promotion (and therefore competitiveness) on international markets.

Temporary Export Manager, will deal with the analysis of both the external environment in which the client company operates (i.e. the markets possibly already served and the potential ones still to be explored) and that of the internal company aspects, especially if related to the commercial organization .

The Temporary Export Manager occupies a position of primary importance where the client company is lacking in terms of:

Quantity of operators assigned to the internationalization process
Skills of the figures involved
In fact, it should be remembered that many SMEs do not have an internal marketing office or figures dedicated to development on external markets. At the same time, commercial figures are not always in possession of the adequate tools to approach the new markets correctly.

Destructuring and intuitiveness are two concepts that are not part of the approach of the Temporary Export Manager who, on the contrary, instead operates in a targeted and expert manner so as to ensure the achievement of business objectives, through their skills, experiences and tools.

The activities that the Temporary Export Manager can carry out in the company include:

Preliminary consultancy for the identification of business expansion opportunities abroad
Finalization of the international development plan
Implementation of the plan proactively
Training of the internal company figures involved and support
Coordination, organization and monitoring of internationalization activities
Analysis of activities and their results
Desk research activities relating to the dynamics and dimensions of the foreign geographic markets of interest
You are interested in starting an internationalization project for your SME and would like support contact us.

Share