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![[Lavoro - Offerta] Gucci seleziona EMEAR Media Planner](/images/Plats/20170701100106.png)
Inserito da Gucci
Settore: Marketing e comunicazione
Inserito il 03-02-2020
Piattaforma: Recruiting
The Media Planner will be part of the EMEAR media team and he/she will run and oversee the media strategy for the markets he/she will have direct responsibility, within the region Continental Europe, Middle East and Russia.
He/she will analyze and implement the best distribution of advertising investments on different communication channels (50% Digital media, 50% Traditional media) with a cross category approach (fashion, eyewear, watches and jewelry).
Job Description
How you will contribute (Key Accountabilities)
- With a global scope and cross-category overview, key activities include:
Planning, evaluation of advertising spaces and definition of Regional media strategies
- Processing of online (display including programmatic, native projects and paid social) and offline media plans (print and OOH)
ROI analysis of online and offline media plans
- Market and competitors’ analysis in terms of media investments and environment overview
- EMEAR media agencies coordination
- Liaising with Media Owners for planning purposes
Things that should be in your background:
- Degree in Marketing, Communications or relevant discipline
- Minimum 3 years of relevant experience as Media Planner in fashion/luxury context or media agencies
- Offline and online planning skills
- Relevant experience on both offline and online media
- Fluent in Italian and English, other languages are a plus
Other attributes that will help you in this role:
- Familiarity with local media environments could be a plus
- Excellent presentation and negotiation skills
- Passion for Gucci, the fashion and luxury industries and Communications
- Flexibility and multitask skills
- Global mindset
- Good knowledge of Microsoft Office and IT skills
- Excellent interpersonal skills
- Strong ability to communicate
- Organized, open-minded, proactive
Job Type: Regular
Schedule: Full time
Sendo your CV on application.
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