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[Lavoro - Offerta] Product Marketing Specialist - Roma
[Lavoro - Offerta] Product Marketing Specialist - Roma

Inserito da      Bulgari

Settore: Marketing e comunicazione

Inserito il 05-08-2018

Piattaforma: Recruiting

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Bulgari, within the Jewellery Business Unit based in Rome, is looking for a Product Marketing Specialist. The candidate will be part of the High Jewellery Product Management Department and will be responsible of the following main activities:

Support the definition of the Product Marketing Strategy based on market trends, competitor's strengths/weaknesses and competitive landscape.
Support the development of strategic planning (3 Year Plan and yearly budget) with in-depth, ad hoc analyses.
Develop insights on consumer behavior and product trends.
Support the Marketing brief development with in-depth creative research to define the Product Portfolio, the new collection concept/structure, respecting Pillars strategic guidelines.
Be in charge of Masterdata creation & Maintenance, Data Quality checks, product-related information and costs.
Be in charge of Product Assortment tools (Database, Maps, Production Plan) in cooperation with internal stakeholders (New Product Development, Business Intelligence, Design Center, High Jewellery Sales).
Monitor competition on a weekly basis and be in charge of all monitoring tools (Database, competition alerts and mapping).
Support the manager and the Brand & Communication Unit to develop communication campaigns (communication strategy, selection of products, shooting, internet, intranet, etc.) in coherence with the product strategy.
Prepare sales and training materials in coordination with the High Jewellery Sales department.
Support the internal stakeholders in the preparation of Corporate events.

Qualifications / Professional Capabilities:

2 / 3 years of experience in relevant product marketing role within Fashion or Luxury industry
University degree preferably in Economics, Marketing or Engineering
Strong analytical and reporting skills
Awareness of luxury brands, fashion industry and current trends
Project Management and Product Marketing techniques
Excellent knowledge of IT application (especially MS Office and BW)
Fluent in Italian and English

Personal Skills:

Business Awareness
Innovation & Curiosity
Customer Orientation

Please attach your full CV to your application. Applications without CVs will not be taken into account.