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[Lavoro - Offerta] Pirelli Global Brand Manager Moto
[Lavoro - Offerta] Pirelli Global Brand Manager Moto

Inserito da      Pirelli

Settore: Automotive

Inserito il 18-01-2019

Piattaforma: Recruiting


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We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities:

· Analyze how our brand is positioned in the market and crystalize targeted consumers insights
· Take brand ownership and provide the vision, mission, goals and strategies to match up to
· Translate brand strategies into brand plans, brand positioning and go-to-market strategies
· Lead creative development and create motivating stimulus to get targeted population to “take action”
· Establish performance specifications, cost and price parameters, market applications and sales estimates
· Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
· Coach the team and get the best from everyone
· Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
· Oversee marketing and advertising activities to ensure consistency with product line strategy
· Monitor product distribution and consumer reactions
· Anticipate bottlenecks
· Brainstorm new and innovative growth strategies
· Align the company around the brand’s direction, choices and tactics
Requirements
· Proven working experience as brand manager
· Drive for results and leaderships skills
· Excellent understanding of the full marketing mix
· Highly creative with ability to think out of box
· Experience in identifying target audiences and devising campaigns that engage, inform and motivate
· Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
· Strong analytical skills and data-driven thinking
· Advanced communication and interpersonal skills
· Up-to-date with latest trends and marketing best practices
· Comfortable working with numbers, metrics and spreadsheets
· Excellent command of the English language
· BS/MS degree in marketing or a related field


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